Finding the perfect balance between business and creativity is a major everyday topic of conversation when it comes to our industry. Building and translating an artist’s brand to the masses needs to be authentic to the craft, but also something that can be marketed and commercialized. But how does an artist do this in a world where music and the music business need to intersect in order to make a living!? Join this team of artist advocates as they talk about this, but also how artists can launch careers by using the tools available and how to build momentum with their brand. Experts: DeMarco White (Moderator) - Manager, Partnership & Business Development, The Recording Academy, Ashly Williams - Recording Artist, Ashly B. Williams Incorporated, Cecille Crisostomo - VP, Streaming & Commerce, Giant Music, An Azoff Company, Mike Warner - Head of Editorial Marketing Partnerships – North America, Believe, Rachel Dunham - Artist Partnerships Lead, North America, TikTok Recorded Live at All Access Fest: April 26, 2023