In this second mini podcast, I want to quickly touch on framing again, but this time, thinking about long-term, systemic solutions. But perhaps not in the way you might imagine. Because at a time when support for the arts from politicians in the UK doesn’t seem to be improving, I think we have a massive opportunity. It’s an opportunity to make a systemic shift our arts CPD and support system, a shift in focus that will enable us to ·       Change perceptions about the work we do, and why it matters. ·       To make sure the arts, music and culture are properly valued and embedded in public policy as a means to improve our society and our lives. EDIT: With apologies for the error: audience development in the arts is 35 years old, not 25 years. It still seems like yesterday to me!