Step into the dynamic world of reggaeton with our latest episode featuring Imanol Santiago. In this engaging conversation, Imanol shares his incredible journey from high school music enthusiast in Puerto Rico to becoming an artist manager in one of the most exciting music genres today.Discover how Imanol's passion for music led him to assist talented friends, create a buzz in local schools, and ultimately network his way to a coveted internship with Rimas Music. Hear the inside scoop on managing reggaeton artists, the challenges and perks that come with the territory, and the vital skills every artist manager should possess.We explore the impact of reggaeton on the global music scene, its roots in Puerto Rico, and the genre's enduring popularity worldwide. Imanol also offers valuable advice for budding artist managers, sharing essential tips and tricks based on his hands-on experience.As we look to the future, Imanol predicts trends and innovations that could reshape the reggaeton landscape. Don't miss this insightful episode filled with stories, wisdom, and a deep dive into the heartbeat of reggaeton.Tune in to the Music Business 101 Podcast and discover the vibrant world of reggaeton with Imanol Santiago as your guide.