In this podcast recorded at the 2024 ISMS congress, Dr Jenny Ekman chats to Eoin O'Connor, post-doctoral scholar at Penn State University, about his studies in Ireland, where he was inspired and mentored by Dr. David Fitzpatrick and Dr Helen Grogan, the latter of whom opened his world to mushroom science, and particularly virus X, and his current research in the Hockett lab. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It...
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In this podcast recorded at the 2024 ISMS congress, Dr Jenny Ekman chats to Eoin O'Connor, post-doctoral scholar at Penn State University, about his studies in Ireland, where he was inspired and mentored by Dr. David Fitzpatrick and Dr Helen Grogan, the latter of whom opened his world to mushroom science, and particularly virus X, and his current research in the Hockett lab. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It...
Keep Calm and Carry On: Episode three - The strawberry industry crisis
Mushroom Link
23 minutes
2 years ago
Keep Calm and Carry On: Episode three - The strawberry industry crisis
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience. The Hort Innovation funded pro...
Mushroom Link
In this podcast recorded at the 2024 ISMS congress, Dr Jenny Ekman chats to Eoin O'Connor, post-doctoral scholar at Penn State University, about his studies in Ireland, where he was inspired and mentored by Dr. David Fitzpatrick and Dr Helen Grogan, the latter of whom opened his world to mushroom science, and particularly virus X, and his current research in the Hockett lab. This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It...
