In this podcast we follow Umberto Calvo on his trip to the US where he visits Sher-Rockee Mushroom Farms in Pennsylvania to speak with mushroom grower James Ciarrocchi. Their conversation dives into the important intersection of science, sustainability, and innovation, drawing comparisons between US and Australian mushroom farming practices. James shares positive insights into how the farm is tackling fly control through collaboration with Penn State University, under the guidance of P...
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In this podcast we follow Umberto Calvo on his trip to the US where he visits Sher-Rockee Mushroom Farms in Pennsylvania to speak with mushroom grower James Ciarrocchi. Their conversation dives into the important intersection of science, sustainability, and innovation, drawing comparisons between US and Australian mushroom farming practices. James shares positive insights into how the farm is tackling fly control through collaboration with Penn State University, under the guidance of P...
Keep Calm and Carry On: Episode three - The strawberry industry crisis
Mushroom Link
23 minutes
3 years ago
Keep Calm and Carry On: Episode three - The strawberry industry crisis
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience. The Hort Innovation funded pro...
Mushroom Link
In this podcast we follow Umberto Calvo on his trip to the US where he visits Sher-Rockee Mushroom Farms in Pennsylvania to speak with mushroom grower James Ciarrocchi. Their conversation dives into the important intersection of science, sustainability, and innovation, drawing comparisons between US and Australian mushroom farming practices. James shares positive insights into how the farm is tackling fly control through collaboration with Penn State University, under the guidance of P...
