In this episode, I sit down with Gabriel Lindh, a 32-year-old Swedish-American airline pilot who somehow found himself in Spain, flying cargo planes by day and fighting chafing by night.
Yes, you read that right!
Gabriel and his brother embarked on a critical mission—saving thighs everywhere from the misery of chafing.
Their e-commerce brand, Nordic Dudes, was born after an unforgettable (read: painful) walk from Bondi Beach to Coogee Beach in Australia.
With a modest investment of $1,500-$2,000 and 10 months of sweat equity (hopefully in chafe-free shorts), Gabriel shares the ups and downs of designing, manufacturing, and marketing a brand with humor and community at its core.
Key Takeaways:
🔥 Your pain might be your next business idea
– One fateful walk led to a revolutionary anti-chafe swimwear line. Talk about turning struggle into strategy!
😂 A good brand story beats a boring product pitch
– Gabriel and his brother didn’t just sell shorts; they built a personality-packed brand that speaks to fellow thigh warriors.
📧 Your email list is your secret weapon
– Instead of throwing money at ads, Nordic Dudes focuses on building relationships and growing their audience the smart way.
Tune in to hear Gabriel’s hilarious journey from the cockpit to commerce, and why your next great idea might just be hiding in life’s most uncomfortable moments! 🚀🎙️