From Beauty to Business Strategy: Sharlene Lynch on the Power of AlignmentSharlene Lynch has never been one to sit quietly in the nine-to-five. From her early lemonade stands to a career in management accounting, and then to founding a beauty company, she has lived the full arc of the entrepreneurial spirit.

But it was the upheaval of COVID-19 that gave birth to her most impactful work yet: the Align Method—a way for wellness practitioners and speakers to create visual models that turn complex ideas into tangible business strategies.

In this conversation, Sharlene doesn’t just share her entrepreneurial journey; she opens the playbook on resilience, reinvention, and why your business needs to reflect your deeper purpose.

3 Key Takeaways:

1️⃣ Micro-niching is your secret weapon. Sharlene carved out a unique market by shifting the perception of MLM companies in the bridal makeup space—proof that there’s power in going narrow, not broad.

2️⃣ Tangible assets build authority. Visual models don’t just explain your ideas—they make your business unforgettable and repeatable.

3️⃣ Your story fuels your strategy. From hoarder to holistic psychologist, Sharlene shows that transformation becomes your greatest unique selling proposition.

Her advice for anyone starting—or restarting—a business?

Find your why, then align everything to it.

Because the market doesn’t just buy what you do; it buys the clarity, conviction, and confidence behind it.