After a decade of helping build products for other brands, food scientist and product developer, Abigail Modell is stepping into the founder spotlight and she’s doing it with purpose.
In this episode, Abigail shares the behind-scenes in launching OVU Bars, a new line of snack bars designed to support women on hormonal balance and their fertility journey through targeted nutrition. We dig into the science and ingredients behind her formulation, the personal motivation that sparked the brand, and what it’s like to shift from product development to launching her own CPG brand and product line.
Oh, and bonus content? Listen to the very end for Abigail’s go-to album AND karaoke song.
Resources:
Ovu Bars: https://www.ovubar.com
Instagram: @ovubar
Discount code for our listeners 15% off: munchingonmolecules15
