Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
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Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry
Mumbrellacast
23 minutes
4 months ago
SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry
16 July 2025
Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door?
This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra took the crown as the "most unforgettable" brand advertiser, and also the most hated. But is hate such a bad thing?
Performance PR platform Linkby's CEO Chris Wirasinha – best known for co-founding Pedestrian – says AI is revolutionising the publishing industry. Most notably through the "new world" of generative engine optimisation. Is the media leader correct? And if so, what can brands learn from this?
Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.
Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
