In this powerful episode, Simone Eyles shares her journey from full-time carer to founder of Disinfluencer, the world’s first inclusive stock library and e-learning platform for brands seeking to market with true inclusion. Sparked by her son’s rare disease and her frustration with how disability is portrayed in media, Simone built a business that creates paid opportunities for people with disabilities and neurodiversity. She opens up about the mindset shifts, burnout, and mentorship that helped her move from idea to impact, and how LinkedIn became a platform for breaking stigma and sharing the realities of being a mum, entrepreneur, and advocate. Her story is a testament to resilience, purpose, and the untapped power of working parents—and a call to action for brands to include, support, and market to people with disabilities.
Episode Website: www.mumsandco.com.au/podcasts/episode-123-marketing-inclusion-authentically-representing-disability-with-simone-eyles
Credits:
Produced by: Lucy Kippist
Edited by: Morgan Sebastian Brown
Interviewer: Lucy Kippist
Guest: Simone Eyles
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