For women juggling pitches and play dates!
Hosted by Victoria Phipps MBE, the Mum Means Business is the podcast for ambitious Mothers navigating the beautiful chaos of building a business while raising a family. Each episode shares honest conversations and inspiring stories from real Mums growing heart-centred, purpose-driven businesses designed to make this world a better place for our children.
Whether you’re working during nap time, burning the midnight oil or squeezing strategy sessions between school runs, this is your space. A space to feel seen, supported and inspired.
Join us as we celebrate the wins, unpack the challenges and remind ourselves that while tackling motherhood and entrepreneurship at the same time can be a wild ride, we don’t have to do it alone.
Because motherhood isn’t a barrier to success - it’s a superpower.
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For women juggling pitches and play dates!
Hosted by Victoria Phipps MBE, the Mum Means Business is the podcast for ambitious Mothers navigating the beautiful chaos of building a business while raising a family. Each episode shares honest conversations and inspiring stories from real Mums growing heart-centred, purpose-driven businesses designed to make this world a better place for our children.
Whether you’re working during nap time, burning the midnight oil or squeezing strategy sessions between school runs, this is your space. A space to feel seen, supported and inspired.
Join us as we celebrate the wins, unpack the challenges and remind ourselves that while tackling motherhood and entrepreneurship at the same time can be a wild ride, we don’t have to do it alone.
Because motherhood isn’t a barrier to success - it’s a superpower.
11. Anastasia Shubareva-Epshtein on Redefining Maternal Care with Femtech Startup Carea
Mum Means Business
1 hour 1 minute
2 months ago
11. Anastasia Shubareva-Epshtein on Redefining Maternal Care with Femtech Startup Carea
This week I’m joined by Anastasia Shubareva-Epshtein, Co-Founder and CEO of Carea, a femtech startup redefining pregnancy and postpartum care with a mental health first approach.
After graduating from Columbia University, Anastasia built a global career in product management and brand marketing with leadership roles at Bayer Consumer Health and Mastercard. But when she faced fertility struggles, IVF and miscarriage, her path took a deeply personal turn.
Determined to create the support she wished she’d had, Anastasia launched the Carea app: a safe, supportive space for women navigating the emotional complexities of pregnancy and beyond. Instead of focusing solely on clinical milestones, the app centres the wellbeing and mental health of the mother.
Email support@careaapp.com referencing "Mum Means Business" to receive 3 months off Carea's Premium offering!
In our conversation, we explore:✨ The cultural taboos surrounding pregnancy loss✨ The tension between creativity, ambition and traditional maternal roles✨ Why community and emotional support are so vital for mothers✨ Building a femtech startup from lived experience✨ Trusting that your business idea will come when the timing is right
About the Guest:Anastasia Shubareva-Epshtein is Co-Founder and CEO of Carea, a femtech startup reimagining pregnancy and postpartum care with a focus on emotional wellbeing. Drawing on her personal journey into motherhood and her global career background, she is committed to creating compassionate, personalised tools to support women through every stage of their maternity journey.
Follow Anastasia on Instagram at @careaapp.
About The Host:I'm Victoria Phipps - a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
if you enjoyed this episode please leave a 5* rating and review!
Mum Means Business
For women juggling pitches and play dates!
Hosted by Victoria Phipps MBE, the Mum Means Business is the podcast for ambitious Mothers navigating the beautiful chaos of building a business while raising a family. Each episode shares honest conversations and inspiring stories from real Mums growing heart-centred, purpose-driven businesses designed to make this world a better place for our children.
Whether you’re working during nap time, burning the midnight oil or squeezing strategy sessions between school runs, this is your space. A space to feel seen, supported and inspired.
Join us as we celebrate the wins, unpack the challenges and remind ourselves that while tackling motherhood and entrepreneurship at the same time can be a wild ride, we don’t have to do it alone.
Because motherhood isn’t a barrier to success - it’s a superpower.
