Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
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Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
The Digital Transformation of Apartment Listings with Marcia Bollinger
Multifamily Women® Podcast
33 minutes
1 year ago
The Digital Transformation of Apartment Listings with Marcia Bollinger
On today's episode of the Multifamily Women® Podcast, Marcia Bollinger, Senior Vice President of Apartments.com, takes us on a captivating journey through her remarkable four-decade career in the multifamily housing industry. Marcia reveals how she accidentally discovered her passion for the field right out of college and played a pivotal role in shifting apartment listings from print to digital. This episode explores the evolution of consumer behavior and how online information empowe...
Multifamily Women® Podcast
Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
