Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
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Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
Navigating Innovation and Empowerment in Multifamily with Amy Barricelli from RR Living
Multifamily Women® Podcast
54 minutes
12 months ago
Navigating Innovation and Empowerment in Multifamily with Amy Barricelli from RR Living
Discover the unexpected journey of Amy Barricelli, Senior Vice President at RR Living, as she navigates the multifamily industry from a humble newspaper ad in the late '90s to becoming a key player in shaping future industry trends. Amy's career path offers insights into the evolution of marketing in multifamily housing, reflecting on a time when paper maps ruled and internet listings were in their infancy. Her story is a testament to the power of a growth mindset and how embracing change can...
Multifamily Women® Podcast
Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
