Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
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Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
Building Connections and Embracing Technology in Multifamily with Kim Senn Cross
Multifamily Women® Podcast
43 minutes
1 year ago
Building Connections and Embracing Technology in Multifamily with Kim Senn Cross
What happens when you bring a multifaceted leader like Kim Senn Cross onto our show? You get a treasure trove of insights from her inspiring journey that spans over three decades in the multifamily industry. Kim, who started her career at Lincoln Property Company in 1990, has navigated through significant roles at an internet startup, RealPage, and Prime Group before eventually founding her own boutique consulting firm, The KSC Group. In this episode, Kim candidly shares the highs and lows ...
Multifamily Women® Podcast
Ever wondered how potential residents really decide where to live? The journey isn't a simple funnel anymore, it's more like a spider web of touchpoints across search engines, review sites, social media, and now AI-powered tools like ChatGPT. In this fascinating conversation with Carolyn Walentisch, Director of Customer Success at SOCi, we explore how multifamily operators can navigate this complex digital landscape without losing countless hours to repetitive marketing tasks. Carolyn breaks...
