2,099 - Why 100% Occupancy is Not the Goal | Multifamily Revenue Strategy & Leadership Insight

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Multifamily Collective Podcast

Mike Brewer

2215 episodes

6 days ago

My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.

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2,099 - Why 100% Occupancy is Not the Goal | Multifamily Revenue Strategy & Leadership Insight

Multifamily Collective Podcast

2 minutes 50 seconds

3 weeks ago

2,099 - Why 100% Occupancy is Not the Goal | Multifamily Revenue Strategy & Leadership Insight

Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.🎯 Stop chasing perfection. Start pursuing performance.If this resonated, hit Like, smash that Subscribe button, and keep learning with the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!