This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It’s Friday evening in Atlanta, and Mike Brewer’s got something big on his mind before braving that infamous ATL traffic.Here’s the message: Agentic websites are no longer a futuristic idea—they’re a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that’s quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn’t about redesigning your site just for humans anymore. It’s about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident’s digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn’t a person landing on your homepage. It’s a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you’re always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!