This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They’re foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!