Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. FOLLOW US! Find us on LinkedIn & Instagram
All content for MTM Visionaries is the property of Marketers That Matter and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. FOLLOW US! Find us on LinkedIn & Instagram
Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces
MTM Visionaries
32 minutes
1 year ago
Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces
In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions: How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the stra...
MTM Visionaries
Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. FOLLOW US! Find us on LinkedIn & Instagram
