SPIN Selling – Lessons Every MSP Should Steal

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MSP To The Future

Jeanne DeWitt

93 episodes

5 days ago

Great Scott! Another MSP Podcast? Welcome to MSP To The Future, hosted by 38-year tech experts Jeanne DeWitt and David Hood! Join us each week as we share insights and guidance from building a successful 7 figure MSP to help your MSP grow and thrive. We'll have insights into recommended marketing strategies, service offerings and more; plus, learn from the Cloud Guy himself, David Hood, where he shares his technology expertise in our segment Cloud Conversations. Where we're going, we don't need servers... subscribe and blast off to a successful future for your MSP!

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SPIN Selling – Lessons Every MSP Should Steal

MSP To The Future

18 minutes 16 seconds

1 month ago

SPIN Selling – Lessons Every MSP Should Steal

Here’s the truth — most MSPs are still out there pitching the same tired lines: 24/7 monitoring, proactive support, best-in-class security. And guess what? Your prospects have heard it all before.

That’s why in this episode of MSP To The Future, I’m diving into one of my all-time favorite sales books — SPIN Selling by Neil Rackham. I’ll show you how SPIN creates urgency without pressure, gets prospects to sell themselves, and turns you into the go-to MSP instead of just another IT vendor. If you’ve ever had a deal stall out because the client didn’t feel the pain yet, this episode is for you.

So hit play — and let’s take your MSP to the future.

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