In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

We discuss:

• Overuse of buzzwords/industry jargon
• An overemphasis on media placement quotas without attention to the quality of placements
• Overly complicated metrics
• Vanity metrics
• Vanity awards/paid awards
• Hiding/Burying negative news
• Reactive crisis management vs. proactive strategies
• Mass/impersonalized pitching
• Overly complicated press releases

We address these outdated trends as well as the better way to approach metrics, media relations and crisis management.