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Ms. InterPReted
Fletcher Marketing + PR
83 episodes
4 months ago
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
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Marketing
Business,
Management
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All content for Ms. InterPReted is the property of Fletcher Marketing + PR and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
Show more...
Marketing
Business,
Management
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Compass News' Jesse Mayshark and Scott Barker: Hyperlocal Journalism
Ms. InterPReted
37 minutes
2 years ago
Compass News' Jesse Mayshark and Scott Barker: Hyperlocal Journalism

On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass. 

Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011.

Scott was hired as a reporter at the Knoxville News Sentinel in 1999 and has won numerous national, state and regional journalism awards as a reporter and editorial page editor.


On this episode, Jesse and Scott discuss:

  • The need for local journalism
  • Why they started Compass
  • The business model for making this type of journalism successful
  • PR blunders
  • How PR pros and journalists can better work together
  • The changing face of journalism

Follow Fletcher Marketing PR on:

Website:  https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter:  @fletcherpr

On Instagram:  https://www.instagram.com/fletcher.pr/
On LinkedIn: Fletcher Marketing PR

Follow Kelly on Twitter: @KDFletcher

Ms. InterPReted
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.