What helps market research cut through the noise to reach the ears of those who truly need to hear it? How do you build the case for the value of research? And how do you transform conversations about data quality into the language of decision makers? Those are the big questions we sit down with MRS CEO Jane Frost to discuss.

Drawing on a wide range of inspirations, including her role as a Trustee of The Lowery, Jane encourages researchers to utilise the skills that they have - including a robust knowledge of fundamentals - to showcase the value of research. Tune into this fascinating episode to hear how cleverness can become a weapon, and data a new north star.

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Presented by: Paul Hudson, CEO @ FlexMR

Featuring: Jane Frost CBE, CEO of the Market Research Society

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