As marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it.

We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions

For more info on FlexMR, visit ⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠

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