S02E02- Decoding Hooked by Nir Eyal

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Mr Growth Market| Growth Marketing for Indian Startups and Small Businesses

Ashwin Nair

7 episodes

4 days ago

India's first Growth Marketing podcast. Learn the basics, hear the success stories, and discover growth marketing strategies from Growth marketers, entrepreneurs, and experts. Hosted by Ashwin Nair, a Growth Marketer with over 12 years of experience scaling startups and helping small businesses grow. This podcast looks at all things Growth, Product, and Marketing.

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S02E02- Decoding Hooked by Nir Eyal

Mr Growth Market| Growth Marketing for Indian Startups and Small Businesses

9 minutes 22 seconds

1 year ago

S02E02- Decoding Hooked by Nir Eyal

In this episode, we go through the key learnings from the book Hooked by Nir Eyal. A must-read for all B2C product owners and marketers, Hooked provides a framework for marketers to create products that not only bring users to their Apps or Products but keep them engaged and loyal.

We explore the Hooked Model in detail, going through the 4 stages of a user's journey and examples of how the Hooked model is used in the real world.

Follow MrGrowthMarket for more product, marketing and growth insights for small businesses and startups.