Today’s marketplace is a lot more price sensitive due to a lot of options available. These options are the substitutes to your offerings. Unless really your customers are deriving the value which they are looking for and no one else in the entire market place is offering. But this case is very rare now. Almost all the products and services are having a healthy competition within their industry and this makes pricing a very important aspect to make your venture successful. Pricing strategy is a key for many startups and small businesses to  really survive in the market when their are sharks who are providing similar offerings to your target customers.

So let us now take a look at these top 10 pricing strategies.