Mr. Beast Biography Flash a weekly Biography.
The last few days have been blockbuster ones for Mr. Beast, known to friends and followers as Jimmy Donaldson. Yesterday, social feeds and media outlets exploded after Mr. Beast posted a tongue-in-cheek Instagram update claiming he had bought the entire NFL, complete with behind-the-scenes shots alongside commissioner Roger Goodell and “drafting” YouTubers to NFL teams. Parade Magazine covered the event, noting that Donaldson is putting top online personalities like iShowSpeed and Haley Baylee on the rosters for a wild new YouTube video. The NFL itself even joined the banter in the comments, congratulating Jimmy on “good doing business” – clearly signaling this is a playful collab, not a real acquisition. The video is a promo for YouTube’s first exclusive NFL live stream: this Friday, September 5, fans will get to watch the Chargers versus Chiefs for free, live from São Paulo, Brazil. According to the official YouTube Blog, creators like Valkyrae, Dude Perfect, and Sketch will be penned into alternate livestreams, transforming a traditional NFL broadcast into a creator-led internet spectacle, while fans can bounce between creator commentary party streams for a totally new experience. Economic Times dissected viral rumors, confirming Mr. Beast didn’t actually buy the NFL, but emphasizing how the collaboration could become a cultural inflection point for sports and digital creators.
On the business front, news broke via Business Insider and Android Police that Mr. Beast is plotting a Beast-branded mobile phone service, aiming for a 2026 launch. This won’t be a new cell network but a rebranded mobile virtual network operator, built on existing telecom infrastructure just like Ryan Reynolds’ Mint Mobile. Beast Industries already covers chocolate bars, toys, and the new “Lunchly” food line, but a phone plan could let Donaldson tap directly into his mind-blowing YouTube audience of 400 million for recurring revenue. The project, while intriguing, isn’t top priority yet, but sources close to the company reveal serious evaluation and planning underway.
On social media, the reaction has been electric. Instagram, Twitter, and YouTube have all been flooded with fans, NFL insiders, and creators speculating about future collabs, watching for hidden clues, and wondering what Mr. Beast could buy next. Speculation about fintech or mobile gaming ventures is swirling but remains unconfirmed for now.
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