Mr. Beast Biography Flash a weekly Biography.
MrBeast—Jimmy Donaldson, YouTube’s most-subscribed creator—has been generating headlines this week with a blend of high-profile events, viral stunts, and ambitious business moves that might just mark a pivotal moment in his already remarkable biography. The biggest flash in the past 24 hours? MrBeast and fiancée Thea Booysen broke their usual privacy with a rare joint appearance at the 2025 MTV Video Music Awards on September 7. While he rocked a simple black suit, Thea stunned in a pearl and rhinestone-embellished mini dress, complete with a dramatic black bow, showing off her engagement ring to the world. This marked only their second major red carpet together and gave fans an intimate look at the power couple set to take the influencer world—and possibly the broader celebrity scene—by storm, according to Parade and The Express Tribune. Wedding plans remain under wraps, but anticipation and excitement are building across social channels.
Turning to viral news, MrBeast became the eye of an internet whirlwind just days ago by posting a video titled “I Bought the NFL.” The clip, which dropped September 3, featured a mock press conference with real NFL commissioner Roger Goodell, presenting a parody scenario in which Donaldson takes over as league boss. This triggered widespread speculation and amusement, sending social media into overdrive with the idea that the world’s richest YouTuber was buying America’s biggest sports league. According to Just Jared and Indy100, the stunt turned out to be a clever collaboration with the NFL and YouTube to promote YouTube's exclusive global stream of the Chargers-Chiefs game for the kick-off of NFL season. The kicker? The video drew millions of views within hours, further cementing MrBeast’s legendary ability to bend the internet to his will and blurring the lines between creator content and mainstream entertainment.
On the business front, Donaldson recently announced a major collaboration with snack brand Jack Link's, launching MrBeast-branded beef stick mini packs at top retailers. This marks his first ever consumer packaged goods partnership, aiming to capture younger audiences with bold, co-branded packaging now rolling out at Target, Walmart, and soon Costco and Amazon. Both Jack Link's and Donaldson have said this is only the beginning, suggesting long-term plans that will further embed “Beast” branding in everyday consumer culture, according to Parade.
Behind the scenes, MrBeast’s influence continues to break records. State officials in North Carolina revealed this week that Donaldson’s Prime Video game show Beast Games scored a $15 million state film grant—the single largest in the annual program. This helps fund season two, which recently wrapped filming, and is underlining MrBeast’s pivot from YouTuber to mainstream entertainment mogul, with much of the new season shot in his home state, The Assembly reports.
No major scandals or controversies have surfaced in the last few days, though the NFL prank prompted minor confusion among sports fans. Social media remains ablaze with speculation about future collabs and wedding details, but there’s no solid word yet.
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