In this episode, Larry Kruger of Customized Moving, discusses how he began within the industry close to 45 years ago where he has spent all of those years in sales.
Customized Moving is Larry’s consulting business which he started in 2023 and is based in Ottawa, Ontario, Canada. Customized Moving provides consumer, corporate, and moving industry services. Larry also provides an online sales training course and has written the book on moving, called “Relocating – A Handbook for Moving Long-Distance” which is primarily aimed at the consumer.
Larry’s biggest challenge was to find and develop business, for 20+ years all of Larry’s calls were outgoing! Getting in front of clients is the challenge now as the entire sales cycle has shrunk, with the sales funnel shortened.
Larry wouldn’t change anything from his moving past, even though he has lost some big accounts he has always found that as one door closes another door opens.
Larry’s highpoint of being within the industry is sales, and therefore develop customers, which regardless of the size of the move, whether it be a multi-million-dollar account, or a small local move, still to this day gives Larry that hit of adrenaline and excitement.
The one thing Larry would like to change within the industry is to bring back professional consultative sales.
The advice Larry would give himself just starting out within the industry again is to hold the course as you will go through trials and tribulations, keep your integrity, and always build your own brand.
In the next 5 years Larry sees himself continuing on within this wonderful industry for as long as he can. Industry wise, Larry sees the industry changing dramatically on the sales end of things, especially the corporate side of the industry.
Outside of the industry Larry enjoys renovating his wife’s old house in Quebec, playing golf, and traveling.
And as always, we end Moving Matters with a funny moving story, regarding a corporate contract with a major bank.
Enjoy!
Links to Customized Moving:
Special Guest: Larry Kruger.