We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
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We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
Using local and national tactics to rally support for hemp and CBD
Move the Stairs: Brand Protection PR™
35 minutes 58 seconds
1 year ago
Using local and national tactics to rally support for hemp and CBD
The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.
Move the Stairs: Brand Protection PR™
We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
