We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
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We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
The case for an alliance in cannabis with Trojan Horse’s Chris Fontes
Move the Stairs: Brand Protection PR™
48 minutes 52 seconds
2 years ago
The case for an alliance in cannabis with Trojan Horse’s Chris Fontes
Delta-9 can be a scary term for CBD companies. Not Chris Fontes and his brand, Trojan Horse. In the early days of CBD legalization, his competitors zigged when it came to using the compound in marketing while he zagged. This created a niche but also a challenge to convince consumers and distributors that his operation was legal. As a long-time cannabis pioneer, Chris realized early how powerful it is for both sides of the cannabis plant to advocate for the same principles; education, regulation, and legalization. This rings true today, despite a rift between the two industries. Hear his thoughts on how the cannabis industry, marijuana, and hemp companies, need to come together again, to move the industry forward, build great businesses and provide the excellent, safe experience customers need and deserve.
Move the Stairs: Brand Protection PR™
We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
