We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
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We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
How LCFA Transformed World Lung Cancer Day into a Symbol of Hope
Move the Stairs: Brand Protection PR™
31 minutes 49 seconds
1 year ago
How LCFA Transformed World Lung Cancer Day into a Symbol of Hope
Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.
Move the Stairs: Brand Protection PR™
We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?
