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Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
202 episodes
3 weeks ago
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
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Marketing
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All content for Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. is the property of Databox and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Show more...
Marketing
Business
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168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
27 minutes
5 months ago
168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 

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In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.

You’ll learn:

  • How to model accurate and predictable conversion rates 
  • How to avoid “wishful thinking forecasts” 
  • The importance of clean, standardized data in your CRM
  • How to factor in seasonality to avoid mid-quarter surprises
  • Tips for getting Sales and RevOps aligned on forecast assumptions


More about:


Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.