Evoking is a key practice in Motivational Interviewing because it draws out a client's own reasons and motivations for change, rather than imposing external ones upon them. Change talk, or the language used by clients to express their desire, ability, reasons, and need for change, already exists within them, making the helper's role one of listening and reflecting rather than convincing. A plan for change is more likely to be successful when it originates from the client because it will be innately rooted in their values and goals. Sage Training and Consulting: traumainformedMI.com