The complexity of B2B sales processes today means that many sales cycles can last six months, and some can take more than a year. Too often, reps try to shorten the sales cycle by skipping vital steps that help earn trust and showcase value. By structuring an incentive campaign that rewards reps for completing steps along the way to a sale as well as closing a deal, companies help ensure their proven sales processes are followed. Hear from two experts about the value of this type of incentive program for building employee engagement in every sales level of performers.