Sales kickoffs can be an effective way to generate enthusiasm at the beginning of the year. These events, often held at an offsite location in January, provide an opportunity to reinforce effective sales tactics, introduce new product lines, new tech tools, or new sales processes. Salespeople can depart from a multiday kickoff event with high energy and even higher confidence, only to have that evaporate soon after. In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year.