Workforce demographic shifts and emerging trends for program participants and sponsors have resulted in significant changes for incentive travel initiatives. As costs increase, so does the importance of ROI. Thus, today’s incentive travel campaigns are highly sophisticated with opportunities for all team members. Success begins in the planning stages, relies on a well-conceived launch and creative communication and includes a thorough post-event analysis. In this episode, we talk with two incentive travel veterans about important insights from recent research, best practices for program sponsors and why incentive travel is unparalleled for engendering loyalty and workplace engagement.