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Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients.
I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York Times and Google.
We discussed:
✅ How Luca and Illenia built and grew two successful studios
✅ How their teams are structured and their advice for hiring
✅ How they use their social media and portfolio to attract dream projects
✅ What systems they find essential for any freelancer or studio owner
Illo: Website
Algo: Website
Listen next: Our episode with studio owner, Karl Doran.
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