It was a pleasure to speak about momfluencer culture with writer and podcaster Sara Petersen. Author of the book Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture, Sara shared lots of insights into the moms and mums of social media.  It was fascinating to hear more and also reflect on mumfluencer culture in the UK, and our relationships with influencers and sharing online in general. Plus, what is the British equivalent of the family pumpkin patch outing?!  To learn more about Sara and her work you can sign up for her Substack - In Pursuit of Clean Countertops: https://sarapetersen.substack.com/  You can also connect with her on Instagram @slouisepetersen    Mother of All Solutions podcast is hosted and produced by Laura Broderick with music by Ros Fraser. Stay in touch via Instagram and X as @SolutionsMother  Thank you for listening - and do tell a mum or mom friend you think might like the pod!