In this episode of Mortgage Tech Talks, we dive into three brand-new mortgage technology startups that recently hit the Canadian market. Each of these companies is tackling a different problem in the broker and consumer journey—from digital mortgage investing, to qualifying first-time homebuyers, to automating document management. If you’re a broker curious about how tech could change your business—or an entrepreneur looking to build something new in this space—you’ll want to tune in. ⏱️ Timestamps 00:00 – The ROI of tech for Canadian brokers00:33 – Welcome and episode intro01:19 – Startup #1: Mercado (mortgage investing platform)03:42 – Industry leaders branching into new ventures04:25 – Startup #2: Homie (app for homebuyers and brokerages)06:36 – Features breakdown: buying power, down payment planning, rate alerts, and more08:41 – Homie as a brokerage lead qualification tool10:30 – Startup #3: PureLend (document management & compliance automation)12:33 – Key features: doc organization, fraud detection, borrower portals14:10 – Broker-focused pricing model and adoption challenges16:45 – Partnering with deal submission platforms: the growth unlock?18:58 – Final thoughts: why mortgage tech momentum is exciting right now 👉 If you enjoyed this episode, don’t forget to subscribe and hit the notification bell for more insights on mortgage tech, innovation, and the future of brokering.