In this episode of Mortgage Tech Talks, I’m pulling back the curtain on everything I’ve learned building BluMortgage—and what I’d do differently if I were starting from scratch today. I’m walking you through how I’d think about:→ Building a simple, addictive product→ Structuring a freemium model→ Leveraging referrals over paid ads→ Using AI (the right way)→ And why simplicity always wins Whether you’re in mortgage tech or any kind of SaaS, this episode will give you a fresh framework to think about how to build and scale your next product. 👇 Full timestamps below — enjoy the episode and leave a comment if you’d take a different approach! Timestamps:00:00 — Why AI should not be forced into your product01:00 — If I launched a new mortgage tech company today02:10 — The 3 key lessons from building BluMortgage04:00 — What should your product actually offer?06:00 — How to make your product simple and addictive09:00 — Why onboarding should feel as seamless as Facebook or TikTok11:00 — How to improve your product without feature bloat12:30 — Why simplicity is harder than complexity14:00 — How I’d market the product (freemium + referrals)15:45 — How to drive viral referrals inside your app16:50 — Why trade shows and in-person events still matter17:45 — The right way to use AI inside your company19:20 — Final thoughts + a challenge for you 👍 If you enjoyed this episode, hit Subscribe for more weekly insights from the world of mortgage tech and SaaS. #MortgageTech #SaaSBusiness #FinTech #BluMortgage #AIInBusiness