Episode 2 of How to Reduce Overwhelm in Your Business is here.
Give them Something to Google: Managing Your Online Reputation is all about managing how you show up online.
Before visiting a brick-and-mortar business in person for the first time, 9 out of 10 shoppers will look the business up online (Digital.com). And 65% of consumers trust online search engines the most when researching a business (The Edelman Trust Barometer).
Your potential clients are looking. What are they finding out online about you?
In this episode, I’m sharing 9 tips to help you make sure your online presence isn't costing you business, including:
- How to monitor what shows up online
- An easy way to gather reviews and testimonials to boost your credibility
- Content you can post to increase visibility
I also mention a few tech tools:
- Google Alerts: Monitor the web for your name, business name and industry news
- GoSite: Easily collect reviews for your business. Save 50% off 6 months of Pro or Ultimate with code JACKSON50
- Google My Business: Boost credibility with a personalized Google business profile
As always, you can
connect with me online to schedule time with me, join my mailing list, browse my on-demand marketing and mindset classes and more.
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