Have no idea what CLV is or how it’s helpful? Wish your marketing was better or even had a marketing strategy to begin with that helped to bring in customers, expand recurring revenue, and customer retention? It all starts with knowing what is lifetime value of a customer and how to increase.

Customer lifetime value is a marketing term, but the value of it cannot be overstated. The lifetime value of a customer helps with growth, profitability, revenue, so it’s important to understand what it is. Your marketing strategy needs to be setup correctly, or your brand will go nowhere fast. So checkout what is lifetime value of a customer and how to increase for what it is and how to become more profitable.