Are you trying to create a great product? You’ve heard success in marketing is differentiation, but how do you do it? Purple Cow shows you how to fight mediocrity by not fighting with your competition, but creating remarkable products. Be a purple cow.

This is not another business book telling you how to build a better mouse trap. Purple cow shows how you to be a real marketer, someone that stands out in a crowd, different than the rest. This is marketing 101. Be remarkable and create remarkable products.