What do you do when your customer has a bad experience? Do you even think about it? Most businesses think they give great customer service, but most customers don’t. So what do you do as a brand to turn that around, turn what looked like a bad customer service experience into a great customer service experience. That’s the idea behind hug your haters.

Customer complaints are a way of life for a business owner. It doesn’t matter what type of business you have, someone will be unhappy. So wouldn’t it be great if there was a book that gave you the key ideas of how to give your customer a great experience? That’s what hug your haters talks about.