09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

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Morning Brew for Marketing Executives

Mavenfirst

9 episodes

6 days ago

Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.

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Management

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09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Morning Brew for Marketing Executives

49 minutes 40 seconds

1 month ago

09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab.

With an impressive career, Viktor has established himself as a thought leader in crisis management and communication within the defense and security sector. In addition to his position at Saab, he serves as a Board Member of several organizations, including the Swedish Marketing Federation.

In today’s episode, we jump into crisis management and communication – discussing how to prepare for the unexpected, effectively handle a crisis, and recover from it.

When a crisis hits, many companies elevate crisis management to the highest levels, assuming that the management team should always take the lead. However, in this episode, Viktor shares why he does not recommend this approach and outlines what you should do instead.

Additionally, you’ll hear more about two essential pillars for effective crisis communication: structure and practice.

Find more about Viktor and connect with him on LinkedIn.

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