How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance between giving accountability and ensuring your marketing hits its targets?
In this episode, we hop into these questions and more with Andrea Alter, a marketing executive at Workday with over twenty years of B2B experience, including time with the Big Four.
Andrea started with a degree in French literature and international economics, which she credits for developing her critical thinking and storytelling skills. Now at Workday, Andrea leads marketing across Europe and Africa, emphasizing the growth and learning involved.
You’ll hear her perspective on leading diverse, multicultural marketing teams across Europe and Africa, and learn how to empower your team to tackle challenges and grow from mistakes. Additionally, you’ll learn more about Andrea’s leadership philosophy, what’s on her desk right now, and how she would use the triple-time marketing budget.
Book recommendations mentioned in the episode:
Storytelling With Data by Cole Nussbaumer Knaflic
Tipping Point by Malcolm Gladwell
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goldstone