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Morning Brew for Marketing Executives
Mavenfirst
9 episodes
6 days ago
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.
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Management
Business
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All content for Morning Brew for Marketing Executives is the property of Mavenfirst and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.
Show more...
Management
Business
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06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change
Morning Brew for Marketing Executives
1 hour 1 minute 6 seconds
5 months ago
06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has previously worked, e.g., at Wärtsilä and spent over 15 years at IBM in sales and marketing.

In this episode, we're diving into the critical topic of change management and communications. Pia will share practical tips and strategies on how to effectively drive change, manage stakeholders, and maintain momentum in the face of constant evolution. 

You will learn about the changes from the marketing director's perspective, what to consider before the actual change happens, how to convert change impulse into a meaningful narrative for different stakeholders, thinking “What’s in it for them”. Pia shares practical strategies for handling change, emphasizing that it's not always a matter of choice but rather a necessity, whether planned, forced, or evolutionary.

Additionally, you will hear more of Pia’s thoughts about the differences between change and continuous development, the wheel of Influence in dealing with changes, and how important it is to address emotions and potential reactions during the change journey.

Connect with Pia on LinkedIn. 


Learn more:

https://www.prosci.com/blog/change-management-communicationhttps://www.betterup.com/blog/how-to-be-a-good-storytellerhttps://online.hbs.edu/blog/post/how-to-communicate-organizational-changehttps://www.bitesizelearning.co.uk/resources/change-curve-management-modelhttps://positivepsychology.com/circles-of-influence/ 

Morning Brew for Marketing Executives
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership! The podcast is produced by Mavenfirst.