Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.
On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.
If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to More to Say. I’m Amber Venz Box, founder of LTK - the company that turned creator influence into a global economy. For over a decade, I’ve been at the center of the creator economy building, innovating, and pioneering across media, retail and advertising to create a world where creators thrive, businesses grow and consumers connect deeply with real people that guide their lifestyle and entertain them daily.
On this podcast, I bring you unfiltered conversations with the people shaping what’s next, from creators and founders to media power players and cultural changemakers. You’ll hear how they built their brands, made the tough calls, and stayed relevant in a world that never stops evolving.
If you want to understand where business, influence, and culture are heading, and how to get there yourself, you’re in the right place. Let’s get into it.
Hosted on Acast. See acast.com/privacy for more information.
Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to poppi after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, the importance of branding and rebranding, and the impact of digital marketing, especially through platforms like TikTok. The conversation also touches on the significance of creator collaborations, cultural relevance in marketing, and the lessons learned from participating in Shark Tank. Ultimately, Allison emphasizes the importance of passion and community in building a successful business.
WE DISCUSS:
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Hosted on Acast. See acast.com/privacy for more information.