In this episode of More Than the Hype, host Kristin Taylor sits down with Jaclyn Tracy, founder and CEO of SISTAIN, to talk about building a values-driven, nontoxic home goods marketplace. From curating clean, design-forward products to fighting greenwashing and leading with education, Jaclyn shares the real challenges and wins of growing a mission-based business in a confusing wellness space. Whether you're a founder, CPG enthusiast, or curious consumer, this episode dives deep into consumer trust, product sourcing, sustainability strategy, and why nontoxic living matters more than ever.
How Jaclyn turned frustration with the wedding registry process into a business idea
The difference between greenwashing and real sustainability — and how to spot it
How SISTAIN verifies every product for safety, transparency, and ethics
Why cookware, cutting boards, and candles should be your first swaps
What it takes to scale a marketplace without a tech background
The science behind microplastics and why “fragrance” is a red flag
Jaclyn Tracy is the founder and CEO of SISTAIN, a modern marketplace for nontoxic, sustainable home goods. With a background in marketing and a passion for conscious living, she created SISTAIN to make safer, ethically made products easier to access—without sacrificing style or performance. Jaclyn’s work is rooted in deep research, community care, and a belief that better choices at home can lead to a better world.
Follow her work: Instagram: @jactracy Website: thesistain.com Email: Jaclyn.Tracy@thesistain.com
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