In this episode of More Than The Hype, host Kristin Taylor sits down with Anna Zesbaugh who is the powerhouse founder of Hooch Booch and Corpse Reviver; to talk about what it takes to launch and grow a successful beverage brand. From turning a pandemic furlough into a full-fledged alcohol and wellness brand, to landing Corpse Reviver on the shelves of Walmart, Anna shares the gritty truth, business pivots, and branding strategies that helped her disrupt an entire category.
You'll hear how Anna:
Launched a hard kombucha brand with just nine months of prep
Created cocktail-inspired wellness drinks that resonate with modern consumers
Navigated regulation chaos and consumer confusion with clear branding
Shut down her first brand by choice to scale what worked
Got into Sprouts, Erewhon and Walmart through cold pitching and smart retail strategy
Whether you're in CPG, an aspiring entrepreneur, or just obsessed with cool founders shaking up their industry, this one’s for you.
Turning a furlough into a functional beverage business
What it really takes to create an alcohol brand
The power of packaging and experiential branding
Why education matters more than marketing
How to know when it’s time to shut down a brand
Getting onto shelves at Sprouts, Walmart, and beyond
Balancing wellness and alcohol in product strategy
Anna Zesbaugh Founder of Hooch Booch & Co-Founder of Corpse Reviver Website: drinkhoochbooch.com Instagram: @anna.zezzers | @drinkhoochbooch | @drinkcorpsereviver
Kristin Taylor Founder of Mom Juice | Host of More Than The Hype Instagram: @kristin.taylor Podcast IG: @morethanthehypepodcast
Subscribe, leave a review, and share this episode with a fellow founder or beverage nerd. Don’t forget to grab your Corpse Reviver at Sprouts or drinkcorpsereviver.com!
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