Following our powerful premiere, episode two takes us into the world of Tshiamo Letshwene, a visionary who's journey embodies both the triumphs and profound responsibilities of African music management.
Starting as a digital strategist at Vth Season, Tshiamo quickly rose through the ranks to become a pivotal force in label management. His strategic approach to artist development and market penetration has helped create some of the most significant moments in South African hip-hop and R&B. Beginning his journey as a social media manager, Tshiamo mastered the intricate dance between digital brand building and on-ground execution, reshaping how African entertainment brands connect with their audience.
As founder of T Effect, Tshiamo has faced the industry's ultimate challenges: navigating the untimely passing of both AKA and Costa Titch. His experience spans managing some of Africa's biggest talents including AKA, Costa Titch, Shekhinah, and working with artists like Musa Keys. In this candid discussion, he opens up about these profound experiences and the responsibility of protecting legacies while moving the industry forward.
In this revealing conversation, Tshiamo shares:
Key Industry Insights:
Experience how Tshiamo:
Guest: Tshiamo Letshwene Founder, T Effect Pioneer in African Music Management
Follow Us: Guest: @teffectglobal Host: @ntando_zikalala_ Show: @morethanmanagement_ Agency: @tothemaxmanagement
#MoreThanManagement #LabelManagement #MusicIndustry #Legacy
